Diesel was founded in 1978 by renowned fashion entrepreneur Renzo Rosso. Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.

While retaining its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.


Diesel logo

Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. With the recent appointment of Nicola Formichetti as its Artistic Director, the brand is ready to continue to blaze its own trail.

Diesel thrives on change: every new product derives from a process of enormous creative freedom, ensuring constant innovation. The collections include: Diesel, Diesel Black Gold and Diesel Kid.

Diesel Jeans


Diesel is not just apparel and denim: it’s a lifestyle, which has been interpreted through licenses with leading brands to develop watches and jewellery (with Fossil), eyewear (with Marcolin), fragrances (with L’Oréal), helmets (with AGV), strollers (with Bugaboo), and a complete Living Collection (furniture with Moroso, lighting with Foscarini, kitchen with Scavolini, tableware with Seletti, and wooden flooring with Berti).

Diesel is a truly worldwide organization, present in more than 80 countries with 5,000 points of sale, including over 400 mono-brand stores. Choose from a variety of Diesel high fashion jeans from the OzDenim store.


5 thoughts on “Diesel

  1. Ben
    19/06/2012 at 10:28 AM

    Diesel jeans are awesome. Just got Diesel Heeven 62N – Regular Slim, it is my first pair of Diesel and I’m far from disappointed. I didn’t think a pair of jeans could make me feel a bit better about myself. They fit well and go great with anything I pick out.

  2. William H
    22/07/2012 at 2:47 PM

    Diesel jeans are my favorites. Nice detailing without being over-the-top. A good pair of dark-blue jeans should be a staple in every man’s wardrobe.

  3. Harris A
    22/07/2012 at 3:29 PM

    Wow- that’s a beautiful blog. I visited some website in Australian and was a bit disappointed by its prices almost too expensive and lack of Diesel. Thanks for sharing your post. You know how much I love Diesel so I am really excited to get Diesel jeans from your store.

  4. Boyce Masone
    23/07/2012 at 7:31 PM

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