Founded in 1973, Gas Jeans is a great Italian denim company. When Claudio Grotto set out to create Gas Jeans, he wanted to make styles that were simple, comfortable and easy to work into a wardrobe. Grotto has always studied the styles and tested them to find the right ones to fit the company’s standards of excellence. The brand has established itself as a successful dynasty and holds true to its founding image.
Gas produces jeans that are high-fashion for their quality, materials and methods of production. Their designs are youthful, vibrant and unique. Some of their most popular styles are skinny jeans, regular fits and their “anti-fit” jeans.
They continue to research new ways of staying relevant and true to their image, creating new ways to expand the business and grow with it to satisfy customers. They even house a research space called the “artisanal room” where every aspect of manufacturing is tested and experimented with.
The family-owned and operated business is one of Italy’s leading fashion brands. Worn by chic Italian celebrities and designers, it was only a matter of time before Gas Jeans started selling in other countries. The company began to take off and now serves as a fashion icon worldwide. The company now sees some of the highest grossing sales in the industry and is being sold in over 50 countries through more than 3,500 stores.
In addition to the success of their jeans and assortment of clothing, Gas became a partner for the Repsol Honda Moto GP. Gas Honda is responsible for producing sweaters, t-shirts, belts, hats and other racing merchandise. The brand is primarily sold in Europe but finds success from fans all over the world. Whether it is the fashionistas of style or the fans of motorcycle races, Gas is a brand of diversity and excitement.
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