Nudie Jeans is a clothing brand that was founded in 1999. The Gothenburg, Sweden based company has always specialized in menswear and acts as a brand within the Svenska Jeans AB company. The lead designer is the very ambitious Maria Erixon, who founded the company after years of working in some of the world’s leading denim companies.
Nudie Jeans set out to create pre-washed jeans with a raw, heavy-duty quality to them. They were one of the first companies to explore some of the cuts that have become so popular today and continue to help shape the denim world with their subtle, yet bold character. Erixon is not new to denim design, she has always been a leader in denim design so it only seemed natural to create a brand that showcased all of the expertise and creativity she has to offer.
The brand is one that knows how important jeans are to the modern wardrobe. They have styles to fit many different lifestyles, from casual to work wear. They have set out to create jeans that can be worn to work in an office or to work in a more labor-intense job. They keep style in mind but before anything, they create a jean that can last through extended wear and stay comfortable.
Nudie Jeans is a brand that has become a huge part of the denim world and will continue to grow in the coming years as it brings in more international fans. It is a favorite among designers and sites dedicated to men’s fashion and lifestyle. The jeans are comfortable in fit, impressive in style and built to last.