The origins of the name “REPLAY” are closely linked to the brand’s mission and to the man who conceived it in 1978. During the World Cup in Argentina, Claudio Buziol saw the word “re-play” flash on the screen for the first time and decided that it would be a perfect name for a clothing line which alluded to the world of vintage by reinterpreting clothing from the past in a contemporary way.
That was how the denim and smart casual wear which now accounts for around 85% of the Group’s production came into being.
A leader in the world of denim, Replay aims its total look at consumers who are looking for quality products and are able to recognise the authenticity of garments which owes itself to painstaking research into materials, textile production and washes.
Replay jeans are the most widely distributed products by Replay. The jeans are stylish and are suitable for men, women and children. They come in various designs that can make you look different and comfortable at the same time. They look so seamless and created just for your body. It could be because they have already developed a wide range of jeans it’s easy for you to find one that matches your body type.
The collections consist of around 1,000 items each season divided into over 15 categories. Distribution is mainly through medium-high end specialized jeans stores, flagship stores and department stores.